Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR.

Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example.

The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.).

On to the examples!

1. ASOS – bold and on-brand

As usual, ASOS’ approach is impressive. The subject line is simple and clear – “The law is changing. Are you set to get your ASOS emails?”

Take a look at the email content below. Lots of things stand out:

  • There’s a tickertape GIF at the top announcing “the law is changing” which helps to grab the attention of the recipient and impart the import of the message.
  • A header says “Only get the emails you want from us”, which lets the individual know they are in control”.

GDPR: 15 (good & bad) examples of repermissioning emails & campaigns

Econsultancy

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