Econsultancy’s Nikki Gilliland has shared four ecommerce lessons from Black Friday. This will help improve marketers perception of handling the ecommerce on holidays.

Gilliland says, “Here’s four key things we have learnt. For lots more expert opinion and analysis, particularly when planning for 2018 and onwards, subscribers can check out Econsultancy’s Lessons from Black Friday Best Practice Guide.

Website performance is improving

Black Friday has previously resulted in disappointment for online shoppers, often due to slow loading times or sites simply being unable to handle the amount of transactions taking place.

2015 was a particular low point, with big name brands including Argos, Lowes, and Target all buckling under the weight of Black Friday demand.

As the past few years have seen continued increase in online transactions, retailers have had no choice but to up their digital game or risk losing out. Luckily, the majority have risen to the challenge. According to Dynatrace, the average time a retail site took to fully load on Black Friday was just 2.5 seconds – under the three seconds that consumers typically expect”.

Four things Black Friday has taught us about ecommerce

Econsultancy
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