The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’.

Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.

With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.

In the next instalment of Marketing Week’s Digital Decoded series, we speak to Oliver Deane, director of commercial digital at radio group Global about how brands including O2 and Deliveroo are connecting with listeners on the go”.

The video is embedded here for your convenience.

 

Marketing Week

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