Search Engine Journal columnist Roger Montti has published an article highlighting how the mobile first index affects the SEO.

Montti says, “If you don’t like change then the Internet is not for you. Google just changed how they’re indexing sites and announced more changes on the way. I’ve identified seven insights about a mobile first index and how that may influence rankings and SEO.

1. Mobile First Algo is Nuanced

It may be inappropriate to generalize what kind of content is best for a mobile first index. First, consider that every search query is different. Here is a sample of a few kinds of queries:

  • Long tail queries
  • Informational queries (what actor starred in…)
  • Local search queries
  • Transactional queries
  • Research queries
  • How do I queries?

Each one of those search queries can be answered by a different kind of web page, with different content length, with different needs for diagrams, maps, depth, shallowness and so on”.

7 Ways a Mobile First Index Impacts SEO

Search Engine Journal

Sharing is caring