Google has introduced the Shopping Actions program to allow customers shop products on the Google Assistant and Search with a universal cart.

Google has invited businesses to participate in the Shopping Actions program.

Shopping Actions uses a pay-per-sale model which allows businesse to pay only when a sale actually takes place.

Shopping Actions appear within the sponsored Shopping Unit on the Google Search page, and on Google.com/Shopping. No organic rankings are impacted or changed.

To learn more about Shopping Actions, sign up through interest form to be contacted with more information, or check out Google’s Help Center.

Help shoppers take action, wherever and however they choose to shop

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