Improve your social media copywriting with these tips
Econsultancy columnist Nikki Gilliland has shared an article highlighting the ten brands that have projected great social media copywriting.
Gilliland says, “When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners – not half as hard as ad slogans or in-depth marketing copy?
In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count and countless trolls ready to bite back, some might call it a fine art.
So, which brands do it best? Here’s a few examples that have recently caught my eye.
Charmin
Generating loyalty towards a toilet paper brand is a tricky feat. While Andrex uses cute puppies to capture attention (those sneaky devils), Charmin uses humour and wit to hook in users on social media.
On Facebook and Twitter, it crafts relatable and shareable content that stands out amid boring brand copy. It doesn’t use ‘toilet humour’ per se, however it’s always self-aware, posting a mixture of polls, pop-culture references, and poo-related hashtags designed to make users chuckle”.
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