Email is an incredible tool that supports your marketing efforts. It is the channel that can take your content to the prospects and customers.

Forbes contributor Jayson DeMers has shared six ways email marketing can help improve your content marketing and SEO efforts.

DeMers says, “Search engine optimization (SEO) and content marketing are natural complements. Producing high-quality content for your content marketing strategy helps you optimize for more keywords, establish new pages that can rank in search results, and attract more inbound links. Focusing your strategy to improve your search rankings brings more people to your site, meaning your content gets more exposure and more popularity.

But there are other, less intuitive strategies that can complement both content and SEO—like email marketing.

So how does this seemingly all-powerful strategy fuel your SEO and content marketing campaigns?

Cost Efficiency

First, I need to address the enormous cost-efficiency of email marketing. With email marketing showing an ROI more than four times higher than the next-highest marketing strategy (social media), there isn’t much to lose on a campaign”.

How Email Marketing Supports Your Content Marketing And SEO Campaigns

Forbes

Sharing is caring