Keyword Discovery and Expansion with Competitive Intelligence [White Paper]
The Digital Marketing Depot has published a white paper titled ‘Keyword Discovery and Expansion with Competitive Intelligence’. It discusses the techniques to find and use effective keywords in search.
The DMD team says, “The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords.
This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. This method utilizes the UpSet data visualization model to discover insights, and unearth new keyword opportunities”.
Keyword Discovery and Expansion with Competitive Intelligence
Comments are closed.
