Strategies to strengthen your PPC marketing campaigns
Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns.
Morgan says, “Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web.
Most often, audiences seem to be relegated to the retargeting, display, and social strategies, but that’s only part of the story. Audiences can be a huge benefit to search campaign strategies as well. Whether they’re as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your search campaigns.
1. Remarketing Lists for Search Ads (RLSA)
The simplest way to utilize audiences in search is to layer them into existing keyword strategy. The goal is to target users already in remarketing lists as they continue to search for your keywords”.
Comments are closed.
