Google’s Accelerated Mobile Pages (AMP)enables businesses and publishers to build rich webpages. Google has announced the availability of ‘AMP for Email’ for developers. This will enable the developers to create more engaging, interactive, and actionable email experiences.

The ‘AMP for Email’ spec will offers Gmail users the following capabilities:

  • Completing tasks directly in email
  • Submitting an RSVP to an event
  • Scheduling an appointment
  • Filling out a questionnaire right from the email message.
Gmail  Product Manager Aakash Sahney says, “Companies like Pinterest, Booking.com and Doodle are developing new experiences for consumers using AMP for Email, and we’re excited to see what others will do soon.

The AMP for Email spec is available today and we’re planning for support in Gmail later this year. To get developer preview access to AMP for email in Gmail, sign up on our site.  By bringing AMP to email, we’re opening up new possibilities for companies to engage with their audiences, and we can’t wait to see what developers will build. Because AMP for Email is an open spec, we look forward to seeing how other email clients will adopt it, too. If you’re a developer and curious about implementation details, check out this post to get an idea”.

Bringing the power of AMP to Gmail

Google Blog

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