App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only.

Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity.

Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app.

Let’s take a look at four new growth trends in mobile app discovery.

Mobile app discovery trends

It certainly takes more than trendiness and novelty to deliver what a growing number of connected consumers seek. According to new research from Google, consumers are searching for what’s important to them via mobile devices. In doing so, they are literally expressing what they want. These cues set the stage for app marketers to find people who will love their app.

Last year, Google identified four year-over-year (YoY) growth trends in how consumers are explicitly searching for what they want. Across all app searches, people signaled they’re actively seeking to…

  • Become more productive and discover new conveniences.
  • Learn new things and refine their skills.
  • Improving mind and body with apps to stay in shape physically and mentally.
  • Better manage their finances or find ways to save money”.

Four new search trends in mobile app discovery

Search Engine Land

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