According to a HubSpot research, 85% of businesses have internal staff to produce video content and 35% of them use some type of analytics to measure their video performance. This is lead by the increase adoption of video over the Internet. It is always a right time to opt for a new marketing strategy and to go for video, this is the high time. Marketing Week columnist Finja Kruse has shared five tips to create an effective video marketing strategy. Kruse says, “In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third... [...]

Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers. Payne says, “In this blog post, I’ll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially. 1. Find your... [...]

HubSpot has released the Social Media Holiday Calendar for 2018. The calendar is aimed at helping marketers plan for trending holidays in this year. The following video explains the Social Media Holiday Calendar in detail. Sophia Bernazzani says, “Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — when you see an obscure holiday or observance day... [...]

The social media user growth is getting boosted with the new networks and the new features already established social giants are adding to their sites. HubSpot columnist Sophia Bernazzani has shared five social media trends to expect in 2018. Talking about the growth of live video, Bernazzani says, “Earlier this month, Facebook announced changes to its News Feed algorithm that will once again shift the type of content users to be from their friends and family — instead of the Pages they follow. In other words, posts that spark the greatest amount of discussion among users — especially... [...]

When it comes to search engine rankings, most of us wish to achieve the number one spot on the web. Though it is a challenging job, most marketers try to achieve it and some could do it. Forbes contributor Jayson DeMers has a slightly different opinion on continuously trying to achieve the number one spot in SEO. He has cited five reasons why the number one rankings have fallen in importance. DeMers says, “The thing is, number one rankings have fallen in importance to search optimizers, and for several independent reasons: 1. Rank one is no longer rank one. The last time you asked Google... [...]

You need to keep your customers happy if you want to grow your business. But you don’t always get the customers who feel satisfied easily. You must have had tough times handling some customers having unrealistic expectations. Inc. columnist Justin Gray has shared three ways to tackle with such customers with unrealistic expectations. Gray says, “By designing your agency’s solutions where the customer actually stands–we call this a maturity curve–you can provide a service that goes deeper than superficial one-time engagements with limited results. It’s not about... [...]

Content curation plays an important role in your content marketing efforts as it is not always possible to create and publish original content. But content curation done mechanically would not get you the desired results. You need to be focused and choosy about the content you are curating. Content Marketing Institute columnist Heidi Cohen has shared eight lessons that can help you improve your content curation efforts resulting into better content marketing. Cohen says, “Based on my experience, marketers can use content curation at least once a month or as frequently as once a week. Here’s... [...]

According to a research almost 5 billion videos are watched on Youtube every single day. And the site gets over 30 million visitors per day. Thus integrating YouTube in your marketing strategy is always a great idea. Video content helps you easily connect with the audience and explain the features of your products. Econsultancy columnist Nikki Gilliland has shared eight trips to help marketers come out with a strong YouTube marketing strategy. Gilliland says, “The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched... [...]

Google Tag Manager tag management system manages JavaScript and HTML tags used for tracking and analytics on websites. Your search engine reach could enhance if you can utilize the features of Google Tag Manager in a proper way. MOZ columnist Angela Petteys has published an introductory guide to Google Tag Manager and how to use it. On Components of tags & GTM, Petteys says, “On the surface, tags and tag managers are pretty straightforward. But before you can start working with them, there are a few main concepts you’ll need to know about. Containers When you start working with GTM,... [...]

The MOZ team has published a case study on “How Is Google’s New Questions and Answers Feature Being Used”. Miriam Ellis says, “Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums... [...]