You need to keep your customers happy if you want to grow your business. But you don’t always get the customers who feel satisfied easily. You must have had tough times handling some customers having unrealistic expectations.

Inc. columnist Justin Gray has shared three ways to tackle with such customers with unrealistic expectations.

Gray says, “By designing your agency’s solutions where the customer actually stands–we call this a maturity curve–you can provide a service that goes deeper than superficial one-time engagements with limited results. It’s not about the product–it’s about your customers’ desired outcomes and how they utilize you to achieve them.

Here are three ways to help your clients view their market, their maturity, and your role in their success.

1. Don’t be afraid to talk tangible outcomes.

Listen, as someone who’s made his living “in the weeds” running a successful marketing operations agency for the last decade, I get it. With so many unpredictable factors, committing to saying “we’re going to lift your revenue by 10 percent” feels like the pressure of the world on your back.

Removing those fears is a matter of aligning the engagement to the ask.

Clients ask for unrealistic outcomes all the time, and it’s not on you to turn a $6,000 budget into millions of dollars of revenue. Or at least it shouldn’t be”.

3 Ways to Handle Customers Who Have Unrealistic Expectations

Inc.

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