Strengthen your digital advertising strategy with these tips
Digital advertising is helping the brands and businesses around the world to grow their sales. With right alignment you can make your ads more influencing and improve your ROI.
Marketing Land columnist Peter Minnium has shared ten tips to help marketers stay ahead in digital advertising.
Minnium says, “In the last three decades, the evolution of the advertising industry has accelerated almost unimaginably. The gradual movement from print to radio, and then to television, has been replaced by the leaps and bounds of the digital age. If we are going to continue to meet the industry’s needs, it’s vital that we adapt quickly to keep up.
No matter how much support executives offer, though, a big part of learning is self-directed. How, then, do we stay at the frontier? Here are 10 tips:
1. Be curious
Research shows that not only are we better at learning things we are interested in, but we’re also actually more receptive to new information, regardless of subject, when we’re working on something that inspires our curiosity. Endeavor to find those specific parts of projects that pique your interest and compel you to dig deeper.
With practice, we can cultivate curiosity as a habit — asking follow-up questions and trying to think about problems from multiple angles, even when these do not seem absolutely necessary for the task at hand”.
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