Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience.

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Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing.

Price says, “Do you need to produce video content if you want a future in media?

Chris Williams (Chief Product Officer of iHeartMedia), Jesse Hertzberg (former CEO of Livestream) and Hope King (anchor at Cheddar Media), all think so, and they aren’t alone. More than 500 million hours of Youtube videos are watched every day, and 90 percent of users say product videos are helpful in making purchasing decisions. Experts predict that by 2019, 80 percent of all consumer internet traffic will be video traffic. If you’re looking to create relevant, engaging online marketing for your brand, video is the way to do it.

No clue about where to start? Check out Hertzberg and Williams’ top five tips to get your content strategy off the ground.
1. Begin with your customers.

“I think the best place to start for a business that wants to create video content is to make video for your existing clients,” Hertzberg says. When you start thinking about videos you want to make, focus on giving away knowledge. Educate your consumers by giving them information that will improve their lives”.

5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin

Entrepreneur

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