Facebook’s announcement regarding the company’s plans to update ht news feed for offering ‘meaningful interaction’ have been received seriously by the whole media community. The changes will require you to update your marketing strategies.

Econsultancy columnist Depesh Mandalia has shared eleven updates that can help marketers to stay focused on Facebook marketing and advertising.

Talking about the use of Facebook Groups Mandalia says, “Facebook made many moves in 2017 to focus on and elevate groups. It’s not the big thing of 2018, it already was the big thing of 2017 and if you’re not already thinking about how your brand needs to react to this then now’s is definitely the time. Groups allow Facebook to provide users with virtual walls within which to have focussed meaningful interactions. It’s a way of creating a secondary newsfeed if you like, and a place you can go to mingle with like-minded people.

The prominence of groups allows people to form their own tribes and followings, to move out of the reliance on the newsfeed for everything. Where once Pages were a way of creating a place for your fans to gather and show their appreciation, it was generally a monologue.

Groups allow those same people to instead create a dialogue, which creates a stronger affinity with your tribe and ensures people are kept both engaged and

Facebook’s News Feed update is more significant than you know

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