The Federal Trade Commission’s (FTC) Endorsement Guides have put forward the norms for various kinds of promotional activities over the Internet.

AWeber columnist Andy Shal has shared some important guidelines that are applicable to the affiliate marketers.

On why marketers include affiliate disclosures, Shal says, “While the FTC isn’t spending all its time monitoring blogs for noncompliance, they take affiliate disclosure seriously and will investigate complaints. That’s because the FTC’s rules are in place to make sure there’s transparency between all parties involved.

For instance, if an affiliate blogger promotes a new vacation resort on their blog, the FTC believes the consumer has a right to know the writer is being compensated to endorse the resort. Once the consumer has all the information in front of them, they can properly evaluate the blogger’s recommendation.

Any active affiliate program should follow these FTC disclosure guidelines. Here at AWeber, we require all of our affiliates to adhere to these rules completely because it fosters openness and accountability with our customers. Here are four key tips we give our affiliates to make sure they’re in compliance and creating the best experience possible for their consumers”.

What Every Affiliate Blogger Needs to Know about the FTC Disclosure Guidelines

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