Four Mobile SEO predictions for 2018
Mobile is everywhere now and e-commerce is highly dependent on mobile devices. According to OuterBox, 62% of US smartphone users made a purchase online using their mobile device.
To help marketers plan their 2018 marketing strategy, Search Engine Land columnist Cindy Krum has shared four mobile SEO predictions.
Krum says, “The biggest trend in 2017 that will continue to grow in 2018 is a movement toward Progressive Web Apps, or PWAs. You can expect them to be an even bigger focus in 2018.
Just as a refresher, Progressive Web Apps are websites that enable an app shell and configuration file to be downloaded to a phone, which allows it to take on all the best characteristics of a native app while living on the web. Remember, “web apps” are basically just JavaScript-heavy websites that look like native apps, so making them function as a PWA just entails adding a couple of extra files and a little more functionality.
The great thing about PWAs is that they allow for an app icon, full-screen display without an address bar, speedy on- and offline functionality and push notifications. They are a good way to help companies build a bridge between the discoverability of the web and the engagement and satisfaction that users experience with apps, all while minimizing overhead. They can be used directly on the web or installed like a native app on Android devices (and iOS devices soon, too). That means there is a lot less to maintain, optimize and promote, so they are incredibly attractive to savvy companies of all sizes”.
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