Marketing Land shares five digital advertising trends for 2018
Marketing Land columnist Ginny Marvin has share five digital advertising for 2018. According to Marvin, evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.
Marvin says, “Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.
US and EU (de)regulations put marketers on divergent paths
Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018.
In 2017, the US and EU regulatory stances diverged in several significant ways. The stark contrast was summed up succinctly in a tweet from David Lee, who reports on Silicon Valley for the BBC, on the day the FCC voted to end net neutrality”.
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