Four components of an effective online marketing strategy
With emerging platforms to utilize for the marketing and promotional activities, marketing has become an easy to handle process. With innovation and right utilization you can win at marketing over Internet.
Forbes contributor Jayson DeMers has shared four components for developing an effective long-term online marketing strategy.
DeMers says, “The way I see it, marketing and advertising strategies can be split into two main categories: long-term and short-term.
Short-term strategies are ideal if you need to build traffic or sales quickly; for a set amount of money, you can place and ad or distribute a message that leads to an immediate, but finite influx of new interested customers. Long-term strategies, on the other hand, require more investment—both in time and in money.
They don’t usually allow you to see results right away, but over time, their effectiveness grows, ultimately leading to a higher long-term ROI and a better capacity to sustain themselves.
So what’s the best long-term online marketing strategy?
SEO
Search engine optimization (SEO) is one of my personal favorite strategies. It’s the process of optimizing your website (and off-site targets) to increase your rankings and visibility in search engines. This increase in rankings will result in more traffic and, hopefully, more revenue”.
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