Three ways to launch and run successful podcast
Podcasting helps marketers reach out to masses and promote their products and services. It also enables to establish your brand.
CMI contributor Joe Pulizzi has shared three ways to launch and run a successful podcast.
Pulizzi says, “At our recent master class in Washington, D.C., one of the attendees asked me to write an article about creating a successful podcast. And so, Mike, here you go.
The podcast should not be first
This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it.
Now, I’m not saying you can’t be successful by launching a podcast first. John Lee Dumas was incredibly successful with his Entrepreneur On Fire podcast. Pat Flynn also accomplished this feat. But it’s rare.
Most successful podcasts started with an audience already in place. Just look at the ones you listen to and do your research. They probably started with a blog or a video series, or maybe a network or print magazine, or the podcaster was a published author with a following. If I were starting a podcast today, I would work for 12 months to build a solid list of email subscribers first, and THEN diversify the platform with the podcast”.
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