Kissmetrics is hosting a webinar on ‘Getting started with behavioral marketing’ on Thursday, November 16 at 10.00 am PT.

The Kissmetrics team says, “In this webinar, Kelsey Cohen, Director of Marketing and Communications at FarmLogs, will walk you through her tried and true methodology for implementing a successful behavioral marketing strategy that she’s used across all types of businesses including SaaS, B2B, event, and e-commerce companies.

You’ll learn:

  • How meaningful goals can focus and align your analytics, content, and marketing strategy
  • How to map and optimize your customer journey
  • How to determine which interactions are meaningful
  • How combining performance and behavioral data with your content marketing can elevate your brand and drive revenue
  • Tips for what to look for when thinking about marketing automation, analytics, and other marketing tools”.

‘Getting started with behavioral marketing’ Webinar

Kissmetrics

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