Online advertising is a billion dollar segment of the Internet and other businesses. It helps brands connect with the customers with least efforts.

Small Business Trends contributor Larry Kim has published an article advising marketers on how to improce the effectiveness of online ads by 200 to 300%.

Kim says, “Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3 times, from over $325 per conversion to under $100.

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

What Happened?

It’s often extremely difficult to connect cause and effect in search marketing, because there are so many variables changing at the same time. However, this analysis was aided by the fact that I hadn’t made any changes to the campaign in question:

  • Did we change the landing page? No.
  • New bid strategy? Nope.
  • New ads? No. We ran the same ads over the entire time”.

How to Make Online Ads More Effective by 200-300 Percent

Small Business Trends

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