Strategies to enhance customer acquisition using content marketing
Customer acquisition is an important aspect to grow your business. You can get more customers using various strategies and content marketing could be one of them.
Sujan Patel has shared twenty six ways to leverage content in your customer acquisition strategy.
Patel says, “I’ve covered 26 ways to use content effectively to attract and close customers. There’s some overlap between channels (and I’ve left content marketing off as a channel, since acquiring customers through content is the whole point), so pick and choose the tactics that make the most sense for your business.
26 Ways to Use Content Marketing in Your Customer Acquisition Strategy
SEO
1) Publish new content regularly to engage visitors and improve the “freshness” (an SEO ranking factor) of your site.
2) Update old content on your site for improved search performance, in addition to creating the perception among prospects that your site’s data is current and accurate.
3) Build content for your website that answers common customer questions. In doing so, you’ll naturally incorporate the many different keyword variations prospects and leads use to discuss your brand’s products and services, improving your search visibility.
4) Map your content specifically to buyer intent to improve your search presence for motivated prospects”.
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