A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud.

The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being surreptitiously stolen. Below are several strategies that brands can use to help limit their exposure to non-human traffic during the holiday season and for all future campaigns:

  • Demand transparency from all vendors.
    Non-human traffic tends to thrive in areas of opacity. Advertisers should seek out specifics about pricing, traffic sourcing, and the extent of audiences being delivered via owned and operated domains vs. audience extension.
  • Be skeptical of unknown traffic sources.
    While there are plenty of legitimate third-party sources of traffic — for instance, paid search — traffic sourcing is the most common way in which bot operators make money. Buyers should be vigilant about traffic sources and build language into RFPs and insertion orders that require publishers to identify all third-party traffic sources”.

5 ways to protect against ad fraud surge in Q4

White Ops

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