Getting traffic to your site is not only good; it’s necessary if you are going to make any sales. But traffic alone isn’t enough. Visitors have to convert into buyers.

We just came across a useful (and free) 22-point checklist on improving your site’s conversions. It was on a Shopify merchant’s site.

The checklist mentions apps that run in the Shopify system as methods for implementing the suggestions. But, if you aren’t using Shopify in your business, you can use the suggestions by using other apps or doing the work manually.

The point is the concept; you can work out the details, depending on how your business is structured.

Unless you are a brand new beginner, you will recognize some of the ideas, but you will probably discover some new ideas, too.

You can download the checklist here (opt-in required): 22-Point Conversion Checklist

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