80% small businesses use Facebook for marketing
According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing.
The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest.
The eMarketer team says, “In March, G2 Crowd surveyed small-business owners and managers in the US. (The company defined a small business as one with 250 or fewer employees.) Some 24% of respondents said they planned to prioritize investments toward marketing and advertising in 2017. That was more than the number who planned to concentrate funds on other areas such as sales personnel, new facilities, and software and other IT systems.
Social media platforms have emerged as popular marketing channels for small businesses, according to G2 Crowd’s poll. It revealed that 80% of respondents used Facebook for marketing purposes, while a little more than half (51%) turned to Twitter. While it’s possible that small businesses are buying ads on these platforms, it’s more likely they’re using low- or no-cost functions like Facebook Pages and tweets to connect directly with their customers”.
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