Four steps to score and improve your content
In content marketing, constant evaluation is important. To find out the approapriateness and effectiveness of your content a well-planned analysis an help.
CMI has shared a step-by-step guide to help marketers evaluate and score their content. In the article Marcis Riefer Johnston has shared the guidelines presented by Red Hat’s Jared and Leigh Blaylock during their presentation.
Johnston says, “Leigh and Jared shared this initiative in their Content Scoring at Red Hat: Building and Applying a Repeatable Performance Model presentation at the Intelligent Content Conference.
1. Build a content-scoring team
Jared describes two schools of thought on how to build a content scorecard:
- A content group develops a scoring method that others follow.
- A cross-departmental group develops a scoring method that works for all.
Either approach can work. Choose what makes sense for the people and content in your situation. Either way, pick people to contribute to the performance scoring methodology who have the big picture of the content and have a sense of the systems used for creating, tagging, distributing, and managing that content“.
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