In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos.

When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers can surely improve their chances to be more successful in improving their conversion rates.

Econsultancy columnist Nikki Gilliland has shared four ways to use social video to improve conversion rate.

Gilliland says, “According to a recent report by Animoto, social video can have a direct influence on purchasing decisions, with 64% of consumers saying that a marketing video they watched on Facebook has led to an online purchase in the past month.

So, why does social video lead to more conversions? And what can marketers do to maximise this? With stats from Animoto’s report, here’s a bit more on the subject, followed by four ways marketers can increase conversions from video.

Millennials are hungry for social video

Today, a whopping 86% of consumers are said to watch video on social media a few times a week or more. This rises to 96% for consumers aged between 18 to 34, with 75% of millennials saying they watch social videos once a day at the very least.

Obviously, this might also relate to non-branded videos, such as those posted by friends and family, however it does appear that the lines between commercial and non-commercial content are blurring – perhaps due to greater levels of acceptance”.

Four ways marketers can increase conversions from social video

Econsultancy

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