Conduct your next SEO content audit with these tips
Regular SEO content audits help you keep your content fit to the web and what the web users want. It enhances the quality of your content and tells you about the kind of content you should produce more.
Search Engine Land columnist Thomas Stern has shared an artical to guide marketers conduct effective SEO content audits.
Stern says, “Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users.
The upshot is that it’s not enough to develop and optimize website content for just search engines anymore. As better language processing has become a major focus for improving search results, your brand’s site content is no longer speaking to search engines alone, but to actual people.
To appeal to both people and search engines, brands must evaluate their site content through an audit process to discover what may (or may not) be working and determine where to improve. A website content audit is the cornerstone of your entire content strategy.
When done right, a content audit helps to determine whether your website content is relevant to not only your brand goals and marketing objectives, but also to the customer’s needs. Audits can identify problems with accuracy, consistency, voice and tone; they can also provide direction for SEO”.
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