Content marketing is evolving fast with the newly incorporated mediums such as infographics, videos and more. It requires persistent efforts with detailed research to set and achieve your content marketing goals.

To help content marketers understand how to improve their marketing efforts, CMI’s Cameron Conaway has interviewed social media strategist Jeremy Goldman and has shared the conversation.

Conaway says, “For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest audience possible, and then measuring if anybody engaged with it. It’s based on an idea that if you just keep creating new content and pushing it out, results will come.

But, as Jonathan Crossfield puts it, “In social media, the audience pulls the strings.”

As content marketers, we must take a step back. Just as we put time into creating a content marketing strategy, so too do we need to create a social media strategy specifically tailored to our content goals. And this begins with establishing the right social media KPIs (key performance indicators) for those content goals.

After all, if our social media strategy is built around intuition rather than KPIs, it’s unlikely to serve our content well”.

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

Content Marketing Institute

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