Create a strong marketing plan with these tips
Any form of marketing requires in-depth planning. Without a proper plan, your marketing efforts would not bring any ROI. By keeping yourself aware of how successful marketing campaigns are planned and executed, you can help your brand reputation grow.
To enable marketers to come out with effective planning for their campaigns Entrepreneur contributor Q Manning has shared four tips.
Manning says, “Too many entrepreneurs approach marketing with a “one-size-fits-all” mentality or a heavy reliance on word-of-mouth advertising. Many also wind up chasing the latest trend. While a highway billboard may at first seem antiquated, a product that’s an app that helps people find the cleanest nearby restroom could be a perfect fit.
Ultimately, the product itself and the target market should dictate the approach. Here are four strategies that leaders can implement when cultivating a business’s early marketing plan:
1. Make sure your product stands out. Let the target market know how the product can be differentiated from its competitors’ by using data to locate the right audience and communicate with them constantly.
For example, Tinder brought the evolving landscape of online dating — capitalized on by sites like Match.com and eHarmony — to the mobile sphere, simplifying its design and offering users an exciting new UX method: “swipe left.” This addictive approach became a highly efficient way for its target audience”.
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