comScore has published its 2017 international mobile report – ‘The Global Mobile Report’. According to the report, on mobile, apps account for more than 80% of the users’ total time.

More about report

Ben Martin Director, International Marketing Insights at comScore, says, “With the addition of new markets, this report expands on those findings to provide a global snapshot of the mobile ecosystem. In The Global Mobile Report, comScore uses mobile and multi-platform data from 14 markets (USA, Canada, UK, France, Germany, Italy, Spain, Argentina, Brazil, Mexico, China, India, Indonesia and Malaysia) to highlight demographics, content categories and brands that are shaping the mobile ecosystem as a whole.

Key topics covered in this report include:

  • Mobile devices and apps’ growing and dominant share of total digital time
  • How and where mobile only audiences are changing patterns of digital consumption
  • The implications of ‘mobile first’ behaviours and category leaders in Retail, Social Networking, News and other key categories
  • The concentration of global app markets, and user behaviour around their ‘most essential’ apps
  • App download habits and areas of growth within overall app consumption”.

The Global Mobile Report

comScore

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