Attract more millennials with these marketing strategies
As of 2015, there were 80 million Millennials in the U.S. –having an annual buying power of $200 billion. Today the number has reached far higher.
Right marketing strategies can help you make an impact on this huge market made of millennials. Forbes contributors have compiled an article that offers eight tips to attract more millennials.
The Forbes team says, “Over the last decade, marketers have been fixated on the millennial generation, generally defined as individuals born in the 1980s through the mid-1990s. Last year, Pew Research Center reported that this group is now the largest living generation in the U.S. with more than 75.4 million members, and immigration is expected to boost this number to 81.1 million by 2036.
With such a large consumer base, it makes sense that companies want to target millennials. As this generation continues to mature, brands will need to meet their evolving needs and situations to effectively market to them.
Fifteen members of Forbes Coaches Council each shared one way companies can capture the modern millennial through their marketing”.
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