Google’s ‘Featured snippets’ are selected search results that are featured on top of Google’s organic results below the ads in a box.

MOZ writer Ann Smarty has shared a short guide to optimizing the Featured Snippets to build more traffic.

Smarty says, “According to research by Ahrefs, 99.58% of featured pages already rank in top 10 of Google. So if you are already ranking high for related search queries, you have very good chances to get featured.

On the other hand, Getstat claims that 70% of snippets came from sites outside of the first organic position. So it’s required that the page is ranked in top 10, but it’s not required to be #1 to be featured.

Unsurprisingly, the most featured site is Wikipedia.org. If there’s Wikipedia featured for your search query, it may be extremely hard to beat that — but it doesn’t mean you shouldn’t try”.

How to Optimize for Google’s Featured Snippets to Build More Traffic

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