MOZ’s 5 tips to help show ROI from local SEO
MOZ writer Joy Hopkins has shared five tips for the SEO service providers so that they can show their clients ROI from the local SEO.
Hopkins says, “If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients.
1. Stop sending automated Google Analytics reports
If the goal is to show the customer what they’re getting from their investment, you probably won’t achieve it by simply sending them an Analytics report each month. Google Analytics is a powerful tool, but it only looks awesome to you because you’re a marketer. Over the past year, I’ve looked at many monthly reports that made my head spin — it’s just too much data. The average SMB isn’t going to be able to look at those reports and figure out how their bounce rate decreasing somehow means you’re doing a great job at SEO”.
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