There are plenty of reasons that cause shopping-cart abandonment. It is a common problem faced by most ecommerce businesses.

Econsultancy columnist Greg Randall has published an article providing five solutions to the shopping-cart abandonment problem.

Randall says, “What can be done to dramatically reduce shopping cart bailouts?

Solution #1 – Gain an understanding of how to create amazing online experiences

One of the biggest issues faced by retailers is they don’t know what amazing online experiences are supposed to look like for their target consumers and existing customers. My recently published article in Econsultancy on the 10 principles required to create amazing online experiences explains the approach to take, why these principles are crucial, and provides examples of how to activate each of them.

Reading and understanding these principles is the first step. Once you have gained this appreciation, you can move on to the next set of solutions”.

How do we find a solution to the great shopping-cart abandonment problem?

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