Improve your marketing with these design thinking tips
Design thinking helps us solve complex problems and get desirable results. A design thinking approach helps marketers become solution-focused.
Entrepreneur writer Alexander Handcock has published an article advising marketers to adopt design thinking approach and improve their marketing efforts.
Talking about right team design, Handcock says, “Design thinking is a multi-step method for understanding your consumers’ needs better, creating innovative solutions for them and iterating quickly to get it just right. Tim Brown, the CEO of IDEO defined design thinking as “a discipline that fuses the designer’s sensibility and ideas with what is technically feasible and what a viable business strategy can convert into customer value and market opportunity.”
Design thinking can’t be done with a homogeneous team in a closed room. A diverse set of talents and opinions need to be involved. Teams that have worked together too long, teams made up of a single focus or skill set such as email marketing or customer experience, all have a similar point of view. Design thinking encourages these groups to diversify”.
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