Last week Google introduced the news feed to help users keep with their evolving interests. Econsultancy’s Ben Davis has published an article sharing his opinion on the news feed.

Davis says, “The cynics out there have immediately pointed out that Google fancies selling more advertising. The quickest way to do this, in the face of steadily rising mobile searches, is to monetise the previously blank space on the app homepage (and eventually on the website homepage, too).

Other more learned types have pointed at that the feed is the predominant way we consume information on mobile – whether it’s scrolling through Twitter or Facebook – and Google is merely getting with the times, providing information in a more timely fashion, up front.

Put simply, at the moment, we go to Google to find stuff, not to browse stuff. Google fancies ingratiating itself more with users by offering us some hot browsing action”.

Why Google ‘news feed’ seems like a risky idea to me

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