MOZ’s guide to marketing automation
Marketing automation helps you deliver personalized messages to customers and enables you to stay in touch with them.
MOZ’s Angela Petteys has published a guide to marketing automation in which she has covered the basics of automation, benefits of marketing automation and more.
Covering the benefits of marketing automation, Petteys says, “By far, one of the biggest benefits of marketing automation is that it helps sales and marketing teams work more efficiently. People love personalized content; sending out personalized emails generates six times more revenue than sending non-personalized emails. But manually sending out customized messages to contacts simply isn’t practical. Marketing automation platforms handle the mundane and repetitive work that goes into delivering personalized content, giving sales and marketing professionals more time to focus on things that are more interesting and challenging.
Not only does marketing automation make it easier to deliver messages, it makes it easier to figure out where people are in the conversion process. Marketing automation programs typically have a lead scoring feature which helps users quickly identify which leads are the most sales-ready”.
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