Webinars help marketers get traffic and convert prospects into customers. Recently Entrepreneur writer R. L. Adams shared a 12-step plan to plan and host a successful webinar.

Now, Entrepreneur’s VIP contributor Dustin Mathews has shared four steps to creating an ultimate webinar. Mathews has focused his tips on traffic, registration, building excitement and presentation.

Talking about traffic, Mathews says, “Just as you have to invite and motivate people to come to a meeting at a physical location, you have to invite and motivate your audience to come and watch your webinar. There’s certainly no shortage of ways to do this. There’s email, social media, offline direct mail, ads in magazines, radio and TV and opportunities to get other people to promote your webinar for you”.

6 Steps to Creating the Ultimate Webinar