6-Point Checklist to Recover Falling Organic Traffic
Search engines keep updating their indexing policies. If marketers and webmasters do not keep up with those, there are chances that their web traffic goes down.
Entrepreneur contributor Jayson Demers has shared six tips to help marketers recover their falling organic traffic.
Talking about Manual Penalty, Demers says, “First, you’ll want to check for a manual penalty. It’s rare and highly unlikely that you’ll face a manual penalty from Google, but it’s the most identifiable root cause of the problem. If you are facing such a penalty, your organic traffic will steeply and instantly drop, and you’ll receive a notification in Google Search Console saying that your site has been penalized.
If you don’t see both of those signs, you’re probably in the clear. But if you have received a penalty, you’ll need to correct the problem that caused it, such as bad or plagiarized content, or spammy, “black-hat” optimization tactics. Then you should appeal the penalty with Google or wait for it to be lifted”.
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