86% Business-Related Videos Are Seen on Desktops
According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month.
More findings
- 85% of businesses have staff and resources to produce videos
- 56% of all videos published in last two years are less than 2 minutes long
- Top 5% of videos retain 77% of viewers to the last second
- Average video retains 37% viewers till the end
- 35% of businesses are using intermediate or advanced analytics to measure video performance.
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