According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month.

More findings

  • 85% of businesses have staff and resources to produce videos
  • 56% of all videos published in last two years are less than 2 minutes long
  • Top 5% of videos retain 77% of viewers to the last second
  • Average video retains 37% viewers till the end
  • 35% of businesses are using intermediate or advanced analytics to measure video performance.

16 Video Marketing Benchmarks You Need to Know

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