Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT.

The webinar will focus on using customer data for enhancing marketing efforts and results.

Webinar speakers

  • Gene Marks, Owner, Marks Group PC
  • Norman Guadagno, SVP of Marketing at Carbonite

Entrepreneur team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then using your customer (and prospect) data to provide the best experience you can for your customers.

You’ll learn:

  • The importance of a customer relationship management (CRM) system for your business.
  • The latest methodology for collecting customer data from your website, mobile applications, “beacon” technologies and your point of sale system.
  • Powerful marketing automation applications that you can use for both inbound and outbound marketing activities.
  • How to use your data to nurture and educate your community through email, blogging, text, social media, webinars, events and other touch points“.

‘Unlock the Power of Customer Data’ Webinar

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