Improve Your Marketing by Understanding User Intent
Marketing that focuses on user intent wins the day. That is why it is very important for the marketers to understand the user intent.
Entrepreneur contributor Sujan Patel has shared five 5 tips, tools and tricks to help marketers understanding user intent.
Sujan says, “The following five tips may help you determine that, and in the process, better help you position your brand.
1. Go beyond key words.
If you’re searching for that new mattress, your search queries will focus on the problem you need to solve. Perhaps you’ll search for “best mattress for back pain” or “best mattress for kids.” These queries indicate an intent.
Remember, people don’t think about the specific key words they’re using. Sometimes they aren’t even searching key words. Often, they’re searching questions. Whatever that question is, they’re thinking about what they want. This is how your brand should be thinking, as well”.
Comments are closed.
