Create Engaging Facebook Pages with These Tips
Facebook pages help marketers increase exposure to potential customers, get more leads, lower marketing expenses and reach targeted audiences.
HubSpot’s Amanda Zantal-Wiener has shared fourteen tips to create engaging Facebook pages.
Wiener says, “If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. 
But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer.
14 Facebook Business Page Tips
1) Don’t create a personal profile for your business.
We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage — you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make that more difficult for customers”.
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