Content needs to read and liked by people. Then only it serves the right purpose. Content promotion is a task that can make your marketing efforts more successful.

Marketing Land’s Andrea Lehr has shared three common promotion mistakes that marketers make while trying to expand their content marketing.

Lehr says, “Great content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And although developing a successful content promotion strategy may sound easy, it actually requires more work than you think — whether you’re a first-timer or not.

Before diving into your next outreach cycle, let’s take a look at three common mistakes and a few ways to avoid them.

1. Assuming outreach is a numbers game

Gone are the days of sending hundreds of emails to generate coverage — in large part because some publishers report receiving more than 100 pitches a day! It’s easy for a pitch to fall to the bottom of someone’s inbox, which is why the best outreach strategies are incredibly selective”.

D’oh! Three common content promotion mistakes

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