All social media platforms love original and likable content. And Instagram is no exception. It has a Search and Explore tab in its app that streamlines the search and discovery of your Instagram content.

If your content is visible in the Search and Explore, there are more chances for your Instagram marketing success.

Entrepreneur contributor Alfred Lua has shared an article on using the social network’s Search and Explore tool to improve your Instagram marketing.

On getting featured in Instagram’s Search and Explore tab, Lua says, “To get featured on Instagram’s Search and Explore, try these four ideas:

1. Add a location tag and (nine) hashtags

For your posts and stories to appear in a search result, you’ll need to add a location tag or hashtags to your post.

To add a location tag to a post, tap on any of the suggested locations while you are composing the post. If the location you want to tag isn’t suggested, tap on “Add Location” to search for your preferred location. If you can’t find your location, you can create one.

2. Time your posts

When you tap into a search result, the latest post will appear first (apart from the top posts)”.

How to Use Instagram’s Search and Explore Tool to Boost Your Instagram Marketing

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