Empower Your Marketing with Rewards Programs
In 2015, U.S. consumers were holding 3.3 billion memberships in customer loyalty program and their inclination towards the royalty programs has continued.
Rewards programs can help marketers build customer loyalty, deepen engagement and get more customers. Entrepreneur writer Kristen Gramigna has shared four tips to enhance your marketing efforts with rewards programs.
On making a strong offer, Gramigna says, “Customers may be willing to sign up for your rewards program, but it’s important to know that their membership doesn’t equate to loyalty. In fact, just 13 percent of customers are complete loyalists who never shop around. Your rewards program should be appealing enough to entice customers to want to sign up — and use it repeatedly. Consider how your rewards program could be structured to reward customers when they agree to join, and to encourage them to return consistently. The rewards program offered by outdoor retailer REI, for example, charges members a fee to join — but then offers a coupon in the same amount of the fee to offset the cost of the program, as well as access to additional coupons throughout the year, and the ability to earn points on purchases for even more savings”.
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