7 Tips to Optimize Videos for YouTube Search
When it comes to content marketing, video rules. And for achieving successful video reach it is very important to adopt the right SEO strategy for video marketing.
According to a HubSpot research, 48% of content marketers who use video, depend on YouTube and plan to use it in the next 12 months. To achieve success on YouTube, right search optimization is the key.
HubSpot writer Amanda Zantal-Wiener has shared seven search optimization tips fro YouTube.
On providing proper description for the video, Amanda says, “First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read a story.
If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters. After that point, viewers have to click “show more” to see the full description. That’s why we suggest front-loading the description with the most important information, like CTAs or crucial links”.
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